Our Story

In 2006, an argument about the best router for gaming vs. development requirements started a long-standing friendship between Salim Alaleeli and Mahmoud Abduljawad. The friendship soon developed into a geeky group.

We began as hobbyists. We were still testing our capabilities for the next two years when we worked on few web projects that had mostly been a great successful or a learning curve in a few cases. We knew it’s time to move into a real business standings. We needed a brand name. We thought. We brainstormed and we ended up with the most basic thing about our team–Us. Masaar came to life.


Vision, Mission, and Values

Masaar brand has evolved and it continues to evolve since it was first introduced in 2009. We changed our logo with every new frontier we would conquer. We began with only web development and logo designing. Today, we offer a huge range of integrated services from the websites to smart apps, from print designs to visual identity development, and from one-time short-term projects to long-term tech solutions partnerships. We use our expertise from the past years in addition to the special access to our partners resources to provide our customers with products that exceeds our clients aspirationsOur mission.

As we evolved, our goals and ambitions did so as well. Today, we are working hard towards realising our visionTo be the technology pioneers in the world. It’s nothing simple, nothing easy, and definitely not what everybody’s vision. But, we fuel ourselves with inspirational stories from the past history to today’s biggest successes. We also find inspirations in the quotes of our leaders, such:

” ‘Impossible’ is a word used by some people who fear to dream big.”―His Highness Sheikh Mohammed bin Rashid Al Maktoum

Our values are derived from our culture and our ambitious spirits. We seek perfection, a value inspired from our religion―Islam; “Allah loves that if one of you does something, that he does it perfectly” the Prophet Muhammed PBUH. We also thrive for Innovation. It’s the value that allowed the great Nikola Tesla, the engineer and inventor, to keep giving to the humanity for the whole time in his short life, as he once said: “I don’t care that they stole my idea. I care that they don’t have any of their own”. Our last value is inspired from our history, the long-lasting history; Continuity. Arab and Islamic culture are relatively new in the ages of human civilisations. Yet, our culture has crossed all the boundaries within short time of its dawn. We only did so by continuity; We continued to challenge our environment and our fate until we created our own. This value is not exclusive to us, though. Anna Roosevelt, the First-Lady of the United States once said: “You must do the things you think you cannot do.”.

Contact Us

If you need to reach us for any reason, from inquiring about Masaar, to get us to do something awesome, please, visit our contact us page to find all the details.